The year 2023 proved to be a period of unexpected resilience and growth for the Indian real estate sector. Despite facing global economic uncertainties, the market witnessed significant increases in both housing prices and sales. This positive trend was further accentuated by a fascinating shift in buyer preferences, as revealed by the latest FICCI-ANAROCK Consumer Sentiment Survey (H2 2023).
A Market on the Rise:
The survey underscores the remarkable achievements of the Indian housing market in 2023. Housing prices across the top 7 cities experienced a surge of 10% to 24%, driven by a combination of rising input costs and robust buyer demand. Notably, the year also saw record-breaking sales figures, with nearly 4.77 lakh units sold in the top 7 cities, surpassing 2022 numbers by an impressive 31%.
Shifting Preferences: A Desire for Space and Investment:
Interestingly, the survey reveals a sustained preference for larger living spaces among homebuyers. Nearly half (50%) of respondents expressed a desire for 3 BHK apartments, followed by 38% seeking 2 BHK options. This continued demand for ample living area suggests that the yearning for spacious accommodations remains strong despite the easing of pandemic restrictions and a return to normalcy.
The survey also highlights a noteworthy revival in investor activity within the real estate market. Compared to H2 2020, where only 26% of respondents considered property as an investment option, the H2 2023 survey found that 36% of participants are now looking to buy with an investment perspective. This trend underscores the growing confidence in real estate as a lucrative investment avenue, attracting individuals seeking to capitalize on the potential returns offered by the market.
A New Dynamic: Preference for Nearing Completion and the Rise of Luxury Housing:
However, the survey also unveils a shift in preferences regarding the stage of property completion. While ready-to-move-in properties were previously favored, only 23% of respondents currently prioritize immediate occupancy. In contrast, 53% of respondents now express a preference for properties nearing completion, possibly due to concerns about affordability compared to ready-to-move-in options. This shift highlights a new dynamic within the market, where affordability may be playing a more significant role in buyer decision-making.
Another noteworthy trend is the strengthening of the luxury housing market. The survey reveals that 46% of respondents are now interested in homes priced above ₹90 lakh, indicating a growing demand for premium living spaces. This suggests that the luxury segment of the market is experiencing a resurgence, potentially catering to a specific segment of buyers.
Affordable Housing and Evolving Needs:
On the other hand, the survey identifies a decline in the demand for affordable housing. The share of buyers seeking affordable homes has dropped significantly, from 40% in H2 2020 to just 21% in H2 2023. This trend, coupled with reduced new supply in the affordable category by developers, suggests a potential shift in market focus, where developers might be catering more towards segments with higher purchasing power.
The survey further emphasizes the growing importance of balconies in the eyes of homebuyers. As many as 75% of respondents now prioritize having balconies in their homes, showcasing a desire for a sense of open space within their living environments. The lingering effects of the pandemic and the growing adoption of the hybrid work model are likely contributing factors to this preference, as access to balconies can provide a sense of connection to the outdoors and additional space for work or relaxation. Additionally, the survey finds that 31% of respondents seek a dedicated workspace within their homes, further reflecting the influence of the hybrid work model on evolving needs.
Conclusion: Adapting to a Changing Landscape
In conclusion, the Indian real estate market in 2023 displayed remarkable resilience and growth, accompanied by significant shifts in buyer preferences. The market is adapting to the post-pandemic landscape, with a growing demand for larger homes, a resurgence of investor activity, and a changing preference for stages of property completion. The increasing popularity of luxury housing and the evolving needs of homebuyers, evident in the desire for balconies and dedicated workspaces, highlight the need for developers to adapt their strategies to cater to this dynamic market in the years to come. By understanding and responding to these evolving preferences, developers can ensure their offerings remain relevant and attractive to potential buyers in the ever-changing Indian real estate landscape.